Established and operated by Vern and Rita Habighorst, along with their son Jeff and daughter Lisa Hamm, Blue Ribbon Custom Tack has been in business for over 30 years. Our existence revolves around our dedication to provide high quality, custom tack that is built for horsemen, by horsemen, in a close family setting. We’ve long been known for producing the finest quality and most comfortable show saddles on the market. Blue Ribbon has one of the widest selections of western saddles in the area.
LEAD, DON’T FOLLOW. Since 1996, the Cinch Clothing brand has been creating quality jeans and shirts for western men both in and out of the arena. Some of the best athletes from the rodeo, bull riding and equine performance circles love Cinch jeans and shirts because of the quality fit and the authentic western look.
SmartPak is the largest equestrian retailer in the US. But that’s not the reason we’re here. At SmartPak, we’re on a mission. We’re making the world a better place, using our smarts to power healthy horses and happy riders. From creating innovative solutions (like SmartPaks) to offering expert advice and information that makes riders a little bit smarter, we’re changing the world, four hooves at a time.
Lavonna “Shorty” Koger started Shorty’s Caboy Hattery in 1990 in the historic Stockyards City, OK. Over the last 20+ years, she has built quite a name for herself in the horse industry. Determined that nothing was going to stop her, Shorty has the only woman-owned and operated custom hattery in the United States.
Known for their handcrafted stitching, fun designs/colors, and impressive detail, Shorty’s hats are unique and of incredibly high quality. Don’t believe us? Try one.
DiO was born out of a desire to bring into the market an all natural liniment that was as effective as its chemical laden counterparts. For years the only options for liniments were messy, smelly and chemically abrasive. Many of us have tried our horse liniments on ourselves only to breakout in hives, smell up the truck or our workplace or get that odd garlic taste in our mouths. DiO alleviates all of that. Combining an extensive epsom salts profile with a proprietary blend of natural minerals we created an odorless and colorless formula that relieves swelling and soreness efficiently and effectively as any of its chemical counterparts. Our product is truly a unicorn in the marketplace!